Career
I have enjoyed a career spanning the worlds of digital and TV.
After leading an award-winning SEO team, growing search traffic and revenue for global brands, I moved into the charity sector and now use digital marketing to generate life-changing donations. I have also contributed to thousands of hours of live TV sports coverage for major broadcasters including the BBC.
Digital fundraising
As a digital fundraiser at Sightsavers, I have helped raise millions of pounds for a life-changing charity.
My current role specialises in search engine marketing, delivering SEO and PPC campaigns across multiple countries and domains. Through analysis, technical audits and content optimisation, I achieve top Google rankings for popular searches, driving high-quality website traffic.
I also manage paid search and display advertising, raising vital funds across four key countries for donor acquisition.
My first charity sector role had a broader scope, with responsibility for cross-channel digital campaigns. For instance, I created the fundraising video on the right for Giving Tuesday 2023, helping to raise £150k in one day.
+95%
+37%
Donations from SEO
Organic website traffic
Digital fundraising
As a digital fundraiser at Sightsavers, I have helped raise millions of pounds for a life-changing charity.
My current role specialises in search engine marketing, delivering SEO and PPC campaigns across multiple countries and domains. Through analysis, technical audits and content optimisation, I achieve top Google rankings for popular searches, driving high-quality website traffic.
I also manage paid search and display advertising, raising vital funds across four key countries for donor acquisition.
My first charity sector role had a broader scope, with responsibility for cross-channel digital campaigns. For instance, I created the video below for Giving Tuesday 2023, helping to raise £150k in one day.
+95%
+37%
Donations from SEO
Organic traffic
Technical SEO
In my previous role, I led the technical SEO team at the digital marketing agency RocketMill (now PMG).
Through technical analysis and web development,
I improved websites and apps tso rank higher on search engines such as Google. These projects achieved significant growth in traffic and revenue for major clients, including Kimberly-Clark and Gatwick Airport.
I also managed relationships with big brands such as Jaguar Land Rover, Hitachi and Mulberry, and successfully pitched to new clients including Dropbox and the Financial Times. My efforts contributed to RocketMill winning the Best Search Agency award in 2019.
In 2018, I was invited to present about the future of SEO
at Google's headquarters in London.
Technical SEO
In my previous role, I led the technical SEO team at the digital marketing agency RocketMill (now PMG).
Through technical analysis and web development, I improved websites and apps to rank higher on search engines such as Google. These projects achieved significant growth in traffic and revenue for major clients, including Kimberly-Clark and Gatwick Airport.
I also managed relationships with big brands such as Jaguar Land Rover, Hitachi and Mulberry, and successfully pitched to new clients including Dropbox and the Financial Times. My efforts contributed to RocketMill winning the Best Search Agency award in 2019.
In 2018, I was invited to present about the future of SEO at Google's London HQ.
Television
Working freelance alongside my career in marketing,
I have contributed to thousands of hours of television sports coverage, working on productions for the BBC, Eurosport and other major sports broadcasters.
My live TV credits include the World Darts Championship, the UK Snooker Championship, and the prestigious
World Snooker Championship at the Crucible Theatre.
My experience extends to on-location work as a camera assistant on a six-part factual entertainment series broadcast on Sky Atlantic in 2012, following on from an internship on broadcast production at Sky Studios.
At the beginning of my career, I gained valuable early experience as a camera operator and sound recordist
for live events and corporate video productions.
Television
Working freelance alongside my career in marketing, I have contributed to thousands of hours of television sports coverage, working on productions for the BBC, Eurosport and other major sports broadcasters.
My live TV credits include the World Darts Championship, the UK Snooker Championship, and the prestigious World Snooker Championship at the Crucible Theatre.
My experience extends to on-location work as a camera assistant on a six-part factual entertainment series broadcast on Sky Atlantic in 2012, following on from an internship on broadcast production at Sky Studios.
At the beginning of my career, I gained valuable early experience as a camera operator and sound recordist for live events and corporate video productions.